| CATEGORY |
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CRITERIA |
Best R&B Solo Artist Male
Best R&B Solo Artist Female
Hip Hop Solo Artist Male
Hip Hop Solo Artist Female
Contemporary Gospel Artist
Urban Gospel Artist
Best Hip-Hop/R&B Group
Best Pop Rock Band
Best Hard Rock/Metal Band |
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| Overall Vocal ability |
| Songwriting/Production |
| Media Presence (Internet/Print/Radio/Social Networking) |
| * Reverb Nation Charts |
| * Facebook Presence |
| * Digital Download Services |
| Twitter Followers |
| Street Buzz (People’s Choice, based on fan voting) |
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Best Live Spoken Word Artist
Best Live R&B Performer
Best Live Hip-Hop Performer
Best Live Rock Performer(s)
Best Funk/Soul Band |
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Delivery |
| Lyrical/Musical Content |
| Stage Presence |
| Work Ethic 12-18 mos. |
| Street Buzz (People’s Choice, based on fan voting) |
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| People’s Choice Award |
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Nominee with highest overall nominations by the fans/voting public – winner announced at the NIMA Awards. |
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| Best Video |
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Minimum Criteria: |
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Video released in the last 12-18 months |
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Other Criteria that may be considered: |
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Film Production/Direction |
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Video Concept |
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Editing |
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Internet Presence (You Tube, Facebook, World Star Hip Hop, etc.) |
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Street Buzz (People’s Choice, based on fan voting) |
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| Rawlow B Award “Grinder of the Year” * |
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Someone who represents innovation in the indie urban game, an industry figure who is ahead of his/her time, promoting Mid-TN urban music to the Nashville community and surrounding regions. |
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*Street Buzz included (People’s Choice, based on fan voting) |
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| Album of the Year*** |
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Minimum Criteria: |
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Released in the last 12-18 months |
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LP (10 or more tracks) |
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Original Material (20% of album can be covers for R&B, Pop, Rock Only) |
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Other Criteria that may be considered: |
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Album Concept |
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Overall Songwriting/Production |
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Street Buzz (People’s Choice) |
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| Song of the Year*** |
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Minimum Criteria: |
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Released in the last 12-18 months |
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Original Production and Lyrics |
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Any genre eligible |
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Other Criteria that may be considered: |
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Media Presence (Internet/Print/Radio/Social Networking) |
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*Reverb Nation Charts |
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*Digital Download Services |
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*Local/Regional Radio Airplay, Broadcast and Online |
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Songwriting/Production |
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Street Buzz (peoples choice, based on fan voting) |
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| Artist of the Year*** |
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Minimum Criteria: |
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Album out in the last 12-18 months |
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Other Criteria that may be considered: |
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Media Presence |
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Work Ethic 12-18 mos. |
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Level of Artistry |
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Street Buzz (People’s Choice) |
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| NIMA Business Excellence Award |
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A business, event or entity that conducts sustainable music business that is ethical and fair and embodies the mission of the NIMA Association. |
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| Best Producer |
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Minimum Criteria: |
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Minimum of Three (3) mixed/mastered released singles in the last 12-18 months |
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Other Criteria that may be considered: |
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Artistic Quality |
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Unique Sound |
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Regional/Mainstream Placement |
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Street Buzz (People’s Choice) |
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| Most Supportive DJ |
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2011 Recipient: DJ Sir Swift |
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